Securing a display program with a retailer is a huge step for your brand. Now it’s time to get down to business on developing your display! There are a lot of pieces in the display creation puzzle, which means getting a quote from a display manufacturer requires a lot of detailed information.
So what do you need to get the most accurate quote for your retail display program? Here’s a closer look at the information you’ll need and why it's necessary for this process:
Know The Specifics of Your Display Program
There are many options when it comes to POP and POS displays. The type of display you’ll need to deliver should be specified in your program contract with the retailer, along with the display’s dimensions (which vary by retailer) and the retailer’s style guide.
Communicating the program's specifics is imperative when requesting a quote for your displays from a manufacturer. Sizes, quantities, and the amount of product that needs to fit on display will impact the cost. While more detail will help the manufacturer develop an accurate quote, here’s the basics of what you need:
- The retailer you’re partnering with
- The type of display, including dimensions
- The number of displays needed
- Count of items to fit on the display
- Count of different products that will need to be on the display
- Your budget
Additionally, information from the retailer, such as the store department for your display, the retailer’s style guide, or a planogram of the space, is also helpful. Knowing if you’ll need additional services like an outer carton or ISTA testing for shipping are important items to include as well.
Include Your Branding Information
The retailer determines a lot of the display information, like the display type and its dimensions, but this is your brand’s display. Knowing about your brand and having basic artwork elements helps the manufacturer gauge what design style and work will need to be done for the project. When requesting your quote, include information about your brand, such as:
- Artwork, like your logo or specific characters and colors
- Design brief or style guide for your brand
Be Detailed About Your Products
Not all displays have products, but most do — and it’s important to relay information to a display manufacturer about your products for the display during the quoting process. Product information like weight and the number of products on the display plays a role in the materials used and impacts the overall design. Here’s what your manufacturer will need to know:
- Each product that’ll be on the display
- Description of each product
- Dimensions of each product on the display
Products and displays are often shipped together, sometimes even with displays fully stocked. Information like when product shipments would arrive for packout at the display manufacturer’s warehouse is crucial for planning and quoting.
Practice patience when waiting on Quotes
Generating a quote does involve some work on our end, and this process can take several weeks to get a detailed quote back to you. There may be items about the display that you don’t know, but providing the most accurate and thorough information possible is the best way to support the manufacturer's efforts in quoting your project.
Many display manufacturers, like Bay Cities Packaging & Design, have detailed request-a-quote forms that make it easy to convey the information you (and the manufacturer) need for an accurate quote. If we require something you’re unsure about, our experienced team can help you find answers.
Partner with a Reputable Display Manufacturer
One last thing to keep in mind? Just as all displays aren’t created equal, neither are all display manufacturers. This is why you should do your research when selecting between display manufacturers. Partnering with a reputable, knowledgeable, and experienced display manufacturer can help you get the results you’re looking for while also maximizing your peace of mind throughout the process.
Another reason to select an experienced display manufacturer? They offer expertise with different retailers to help you bring your vision to life in the most compelling way while meeting retailer requirements.
And remember: if a quote looks too good to be true — it probably is. You're likely to end up paying more across other factors like quality and delivery time. This is why it’s critical to practice due diligence when choosing a display manufacturer.
At Bay Cities Packaging & Design, we know that getting a quote for your retail display program can be an overwhelming, intimating, and arduous process. That’s why we’re here to help.
Whether you have something specific in mind or you’re open to ideas and suggestions for your retail display program, the Bay Cities team is eager to work with you to customize a POP or POS display that will maximize your marketing, boost your branding, conserve stocking time, optimize retail floor space, build consumer loyalty and trust, and generate sales.
To get started on creating a compelling retail display with Bay Cities Packaging & Design, request a quote today.