The global POP market continues to grow. According to the latest data from Custom Market Insights, the market size and share revenue will soar to $17.9 billion by 2032. Driven by an increasingly competitive retail market and the need to do more to stand out, brands are amping up their visual merchandising efforts. In particular, POP displays are growing in popularity due to increasing awareness of their influence and impact.
In this blog, we’ll closely examine the latest global trends and cultural influences shaping POP displays worldwide. We’ll also explore how diverse design approaches contribute to unique and effective POP displays in different regions.
Global Trends in POP Displays Stands
As consumer behaviors change, brands’ marketing strategies must change to meet them. As we look to 2024 and beyond, here’s a roundup of some global trends we’ll likely see in POP display stands.
1. Customization
When it comes to delivering better customer experiences, customization is critical. Incorporating customization into POP displays allows brands to tailor their displays to the specific needs of their target audience.
2. Sustainability and Eco-friendliness
Sustainability isn’t just big business; it’s good business. With consumers worldwide demanding sustainable solutions, companies that offer sustainable POP displays can give themselves a critical inside edge with today’s environmentally-conscious consumers.
3. Vendor Shops
As evidenced by the increasing prevalence of pop-up shops, this POP display type involves the installation of a “store within a store.”
4. Lighted Signage
At a time when bright colors, compelling text, and creative design elements have become the bare minimum, attracting consumer attention calls for innovative and unexpected touches. Illuminated POP displays exceed expectations. Not only do they stand out in retail settings, but they also make bold and unforgettable impressions.
5. Motion Displays
Like illuminated POP displays, motion displays grab the eyes—and interest—of customers.
6. Interactivity
Technology has transformed the shopping experience in many ways, including POP display design. Many brands now use tablets and screens to create interactive displays that facilitate engagement between consumers and products. Whether you invite a passing shopper to play a game, ask a question, or take advantage of a promotion, you invite them to engage with your brand in a unique, exciting, and unforgettable way.
7. Product Dispensers
POP displays stocked with products accessible to customers via a clever product dispensing mechanism engage consumers while simultaneously getting your products into their hands.
Cultural Influences on POP Design
Wondering what’s happening on the international POP display and retail marketing scene? Here’s a look at five things to know about cultural influences and impacts:
- Led by China, Asian countries are a fast-growing market for POP displays. In particular, the paper and paperboard segment will continue to have a major moment.
- European shoppers are outpacing consumers in other regions in terms of their preference for store-based shopping. In turn, retailers are focusing on improving and streamlining store designs and shopping experiences.
- Technology and analytics are transforming the retail shopping experience in Latin America by sharpening the understanding of consumer behavioral habits and facilitating more tailored communications about products and services.
- The North American POP display market is booming due to growth within the fast-moving consumer goods (FMCG) industry and the ongoing adoption of new brand strategies and tactics to drive sales. Floor displays are prevalent in North America, with corrugated cardboard as the primary material used in POP displays.
- The region’s growing ecommerce sector is also spurring growth in the POP display market in the Middle East and North Africa. POP displays are now considered “essential” marketing tools in many industries, including pharmaceuticals, food and beverage, cosmetics, and personal care.
Bay Cities: A Leader in POP Display Innovation
Wherever you are, the right partners are essential to achieving your retail marketing goals. Bay Cities has fulfilled this role for many brands with its highly effective POP displays. Whether you’re looking to understand more about the advantages and disadvantages of retail POP displays or are interested in learning more about the various types of POP displays, the Bay Cities team can help.
Check out our case studies to see how Bay Cities has helped clients design and execute successful POP displays and other retail display campaigns.
