Setting your products apart from the competition in retail space is a priority for you and your fellow stakeholders. When you have the opportunity for a point-of-purchase, or POP display, the right style and design are key to drawing attention to your brand and products in retail stores.
With a POP display, not only do you extend your brand in the marketplace, you also have an opportunity to showcase what your products are and why people should buy them. POP displays come in a wide array of styles, too, ranging from small signs to large floor displays and pallet displays plunked down in the middle of an aisle, so there’s a perfect style out there for your unique products.
Since there are so many different styles, we’ve created this guide to POP displays to help you identify what would be a good fit for your products.
Often seen in environments such as convenience stores and grocery stores, counter displays trigger impulse sales right when customers are about to finish a purchase. Use counter displays when space is scarce.
They do well with products that are small, such as personal care products and health and beauty aids. Snacks, breath fresheners, and souvenirs are other examples of items that move quickly when using counter displays
Dump bins are set up on the floor of a retail location, such as in larger big box chains. It’s an easy display to manage, since all that’s required is to fill it with loose products. Bins generally are used for moving high volume products, especially ones priced low to sell quickly.
They’re a traditional choice for seasonal products as well as promotional items since they’re so visible and have a lot of customer traffic passing by. Dump bins aren’t suitable for all goods. For example, fragile products in glass containers wouldn’t work well in them, but lightweight, durable items like backpacks, clothing, and plush toys are fine in this type of display.
When you want to highlight your products to consumers, aim to position them in an endcap display. As their name suggests, these are positioned at the end of a store’s aisle. Use endcaps when you’re launching a new product or want to boost recognition of your brand. They’re also suitable for increasing impulse sales. Many manufacturers use endcaps to sell multiple products from the same display, consolidating their branding.
Floor displays are free-standing and can be customized in a range of sizes and shapes for something truly unique. They are built from temporary materials for limited sales seasons, but they can be crafted with permanent materials if you plan to be in the store for the long haul.
A chief benefit of floor displays is that you expend zero time on in-store stocking. Floor displays always arrive at the store with products already loaded. This is especially useful when you are pressed for time and want to attract more consumer attention for seasonal sales items.
Nothing signals “great deal” to customers like a pallet display set in the middle of a store aisle. You can ship such displays directly to your retailers, and they’re positioned on the floor in one piece. Whether you are focusing on a single product SKU or have a number of options for retail, pallet displays help to unload massive amounts of items in the least amount of time. Generally, you will find pallet displays in large warehouse club stores.
Often referred to as sidekick displays, power wings are attached to store shelves with clips, wire backings, or adhesive. They can also be hung on shelves. While many brands use these positioned at the sides of endcaps, you can set up power wings on most shelves in stores. Use them to market lightweight, smaller products. They don’t take up much space and are good for attracting the attention of customers as easy impulse buys.
Customers can readily access your smaller, lighter items when you display them in a tall, skinny tower. While using little space, they make the most of it by allowing shoppers access to all four sides. Skinny tower POP displays are often seen in drug stores and convenience stores and typically hang products from hooks, present them on shelves or use a combination of the two methods.
When your promotional campaign calls for something out of the ordinary and eye-catching, standees should be considered. They are larger than most POP displays and work both as signage and as a means for encouraging purchases. Meant for visual campaigns, you’ll often find them set up to promote movies, games, new product roll-outs, and major events. Standees are useful for collateral pieces and to just convey information about products and services.
Functioning as sales-oriented, artistic groupings of pallet displays, trains are used to promote multiple products or product lines at the same time. They’re often the preferred choice when multiple vendors join forces to sell items from one POS display. Licensed products and seasonal items are well suited to train POS displays.
When it’s time to debut a new product line in the market and boost your brand awareness, trend pods are a good option. Often placed at aisle endcaps, trend pods show customers the latest (“trending”) products. Naturally, these are often going to be impulse items. Note that trend pods are a type of POS that you’ll find used only in Wal-Mart stores.
Customizing POP Displays for Your Business
You’ll certainly be occupying some prime real estate when you showcase your products in POP displays. It’s clear that point-of-purchase displays are an ideal way to encourage sales of your products while customers are inside a store as well as raise brand awareness for those who may not have seen your products before.
With more than 60 years of experience in the industry, Bay Cities can help you develop a custom and unique POP display for your upcoming retail program. For more inspiration about what’s possible, click here to check our POP display products.
If you’ve already sold your display program with a retailer, then contact us to start your design process: