Maximum Impact: The Power of POP Displays

The POP display market is expected to skyrocket to more than $20 billion by 2029? Learn about the many benefits of this type of visual merchandising and ensure you stay on top of the latest techniques.

Making the best products in the world is meaningless if no one buys them. Enter Point-of-Purchase (POP) displays, powerful marketing tools for getting your products into the hands of buyers. 

Valued at $13.76 billion in 2022, the POP display market is expected to skyrocket to more than $20 billion by 2029. 

In this article, we’ll take a closer look at POP displays, including overviewing their benefits and sharing tips for how to make the most of yours. We’ll also highlight some of the latest creative trends and techniques for designing the most effective POP displays. 

What are POP Displays? 

POP displays are used in retail environments to promote specific merchandise and special offers to shoppers who are ready to make a purchase. These displays are carefully positioned where customers make these purchasing decisions—such as in the middle of aisles and checkout counters. They come in various forms, such as pallet displays, endcap displays, counter displays, shelf displays, and sidekick displays, AKA “power wings.” 

Wondering which type of POP is best? That depends on your products and goals. For example, pallet displays are suitable for promoting large quantities of merchandise, while a combination of endcap and sidekick displays is ideal for showcasing complimentary products. Retailers may also require specific styles of displays to adhere to their respective style guidelines. 

Why Do Merchandisers Use POP Displays? 

Merchandisers leverage POP displays to captivate consumer attention and influence buying decisions at the critical moment of purchase. By presenting products in an eye-catching manner, POP displays create a sense of excitement and urgency, which can lead to critical impulse purchases. 

POP displays also support brand familiarity and product differentiation in crowded retail landscapes. They can even help educate customers about products and their uses.  

What Are the Advantages of POP Displays? 

Here’s a look at some of the specific benefits of POP displays: 

Increased Visibility 

POP displays ensure that items stand out in a sea of competing products. Their strategic placement in high-traffic areas maximizes exposure and engagement with target audiences and enhances brand recognition. Well-designed POP displays convey brand messaging and reinforce brand identity. Over time, consistent branding across marketing displays strengthens consumer loyalty. 

Interactivity 

POP displays provide opportunities for consumers to interact with products before making purchase decisions. These tactile experiences foster positive brand experiences and boost sales. 

Increased Sales 

Speaking of boosting sales, creative POP displays improve revenue generation for retailers and brands alike. Studies have consistently shown that store displays significantly influence consumer behavior and drive impulse purchases. 

Flexibility 

POP displays are flexible in design, size, and functionality. Not only does this allow brands to tailor displays to suit specific products and promotions but it also ensures relevance across diverse retail environments. 

Cost-Effectiveness 

POP displays are more affordable than many other advertising methods, especially when made with low-cost corrugate. While modern POP displays incorporate many other materials, corrugate is especially popular due not only to its affordability but also its versatility and sustainability. 

Standing Out in the Crowd 

All POP displays are not created equal. In today’s competitive marketplace, creative and strategic POP display design can be the difference between sales and stagnation.  

Time spent by structural engineers on durability, efficiency, and longevity pays off in the long run. Designing for easy assembly is another huge benefit to retailers and their staff. 

Careful consideration to brand adherence is also an important task for the graphics team, as well as designing a display that stands out in a sea of competing products. What makes buyers want to purchase from your display versus the competing product next to it? 

Looking to unlock the full potential of your POP displays? Look no further than Bay Cities. A longtime leader specializing in strategic and creative POP display design, we can help to articulate, design, and implement high-impact POP displays that will enhance brand visibility, engage consumers, and drive sales. To get started, contact us today.