Point of purchase (POP) and point of sale (POS) displays are invaluable tools for marketers looking to showcase products, attract attention, drive brand awareness, elevate brand perception, target impulse buys, and improve the overall shopping experience for their retail store customers.
One especially effective (and cost-effective) medium for in-store displays? Corrugated cardboard.
Here, we'll break down the qualities of a successful corrugated cardboard display. Then, we'll look closely at five of our favorite corrugated display designs in action.
What Makes a Successful Display Design?
All display designs aren't created equal. When we talk about successful display design, they typically include the following key elements:
- Attention-grabbing visuals: In the crowded retail landscape, the best display designs must stand out from their surrounding environments. Bright colors, eye-catching graphics, and bold typography are all essential to getting noticed.
- Clear and resonant messaging: People form impressions in a matter of seconds. Your display's messaging should convey your products' unique benefits and selling points in a clear, concise, and compelling way that aligns with your brand positioning and resonates with your target audience.
- Product visibility and accessibility: Are featured products prominently displayed? Are they accessible, and can customers easily interact with them? Proper spacing and organization of products facilitate a pleasant shopping experience that encourages further exploration.
- Structural integrity: Display designs must be hearty enough to withstand the demands of a retail environment without collapsing or showing signs of wear and tear. Corrugated cardboard is durable, lightweight, and cost-effective—all qualities that make it ideal for displays.
- Brand consistency: Every touch point between you and your customers should reflect and reinforce your brand identity and values. In addition to messaging, this also applies to design elements like color, logo, and typography. Aligning your display with your brand's overall aesthetic creates a cohesive and recognizable presence that fosters critical trust and brand loyalty.
- Versatility and adaptability: Displays should be versatile enough to accommodate various retail environments and an assortment of products. Flexibility and customization options of modular designs allow for modifications according to space or business needs.
- Ergonomics and the user experience: Is your display intuitive for users—retail employees and customers—to set up, restock, maintain, and access? Are there visual cues, clear instructions, and involuntary product placement?
- Sustainability: In today's environmentally conscious landscape, minimizing waste and using recyclable and eco-friendly materials appeals to environmentally conscious consumers while enhancing your brand's reputation.
- Cost-efficiency: Optimal material usage and streamlined manufacturing and production processes without compromising quality or effectiveness add to desirable cost savings.
- Measurable results: Gaging your display's impact through eye tracking, sales data, custom feedback, in-store observations, and other methods is essential to making the most of it and positioning yourself to make informed decisions regarding future display designs.
5 Examples of Effective Retail Displays
Check out these examples of some of our favorite corrugated retail displays.
Game of Thrones Pallet Floor Display
The designers created this shoppable floor display to showcase merchandise for Game of Thrones' #ForTheThrone campaign. Incorporating an eye-catching 3D dragon, shoppable from all sides, and loaded with products ranging from CVDs to HBO gift cards, this awe-inspiring Game of Thrones display is also the perfect photo op for fans.
- Scout Comics Floor Display
The product's design intends to resemble a fun and colorful vending machine; this unique standee is an excellent visual forum for promoting the brand's comics, one of the many reasons it took home the first prize award at 2021's Box Manufacturing Olympics.
Play-Doh is known for its bright colors and creative applications, and this striking endcap display perfectly aligns with the brand's image. In addition to offering all the elements that go into a compelling presentation, its end cap design comes with unique benefits, including excellent exposure, accessibility, and the highest product sell-through rates.
- Nintendo Switch Club Skirt Display
Large-scale club stores call for large-scale solutions, and this can't-miss-it Nintendo Switch Club Skirt captures the Nintendo brand in a bold display that does triple-duty as a shipping pallet, product display, and brand billboard.
Fortnite is a worldwide phenomenon, and this corrugated display—which combines multiple pallet displays into one larger-than-life showpiece—is guaranteed to catch passersby's attention (and business!).
At Bay Cities Packaging & Design, it's our business to design and execute award-winning displays that get noticed—and get results. Whether you're looking for creative display ideas or have a vision for a POS or POP corrugated display and need help bringing it to life, we can help.
To get started, request your quote today.