SUPERZOO 2025: In-Store Engagement Still Reigns in the Pet Industry

Last month’s SUPERZOO 2025 was more than just a tradeshow; it was proof of the power of physical presence and in-person engagement. With record-breaking attendance of more than 1,100 exhibitors, the show marked the largest in its history, and Cleveland Research confirmed that industry engagement has returned to pre-pandemic levels. 
For pet brands, that message is clear: just as retailers seek meaningful face-to-face discovery, so do consumers. And in-store remains the primary channel for pet purchases and product discovery.

What This Means for Packaging & Displays

Standout Experiences Matter 

With so many products vying for attention, there’s tremendous value in visually compelling displays that drive instant recognition and conversion.

Designing for Both Premium & Value

Today’s market is split between growth at both the premium and value ends. That means packaging and display solutions need to be versatile and customizable to speak to both audiences.

Sustainability & Innovation Go Hand-in-Hand

From eco-friendly materials to wellness-focused packaging, the demand for ethical, sustainable design is growing. There is rising popularity when it comes to creating immersive shopping experiences using AI, AR, and IoT, something Bay Cities already offers through recycled materials, augmented reality overlays, and tech-enhanced displays.

Catering to Gen Z Pet Owners

Gen Z is shaping the future of pet product aesthetics. Displays that are bold, interactive, and even “Instagrammable” or TikTok-friendly resonate most with this audience.

The Big Takeaway

SUPERZOO 2025 underscored that in-store engagement is as critical as ever, even in a digital-first world. At Bay Cities, we’re uniquely positioned to help pet brands seize this moment by creating engaging, sustainable, and strategically aligned store displays that capture attention, build loyalty, and drive sales well into 2026 and beyond.        

As the pet industry evolves, your displays should too. Contact Bay Cities today to help you craft packaging and retail experiences that resonate with today’s consumers.