Royal Bay: Your Gateway to Successful In-store Executions in 2024

Successful in-store executions can save your brand time and money while positioning your products to catch shoppers' eyes in today’s crowded retail environments.

One proven solution for optimizing your in-store retail executions in 2024? Partner with Royal Bay!

Here, we’ll take a closer look at Royal Bay, a leading expert in packout and fulfillment operations and logistics. In addition to overviewing Royal Bay, its capabilities, and benefits, we’ll also share feedback from brands demonstrating how Royal Bay transformed their in-store execution approaches and results.

What is Royal Bay?

A collaboration between Bay Cities and The Royal Group, Royal Bay supports brands and retailers with its packout and fulfillment operations expertise. The company efficiently and safely handles millions of units and pallets every year with a singular goal: to help its customers configure even their most challenging manipulations.

Royal Bay serves clients in many industries, including pharmaceuticals, home goods, technology, beauty, and consumables.

Its comprehensive capabilities include the following:

• 323,000-plus square feet of space
• Flexible production space
• Two climate-controlled rooms
• 24-hour security monitoring
• Security cages for high-value items
• Secure gated truck yards
• 51 loading docks

Attesting to Royal Bay’s leadership in packing and fulfillment? Certifications by the Transported Asset Protection Association and the BRC Global Standard for Storage and Distribution.

The Benefits of Using Royal Bay for In-Store Retail Executions

Showcasing a brand’s products and services are just as crucial as the brand’s products and services themselves. However, brands don’t always have the time, space, labor, technology, or expertise necessary to maximize these processes. 

That’s where Royal Bay -- experts in packout and fulfillment operations -- comes in.

Because its entire business is built around packout and fulfillment operations, partnering with Royal Bay frees your team to focus on what they do best while laying the foundation for optimal outcomes.

Specific benefits of working with Royal Bay include:

• Cross-country coverage
• Direct import opportunities
• Trusted partnership with turn-key services
• Unparalleled peace of mind

Furthermore, Royal Bay stays on the cutting edge by using state-of-the-art enterprise and proprietary technology, including a custom client portal supporting 24/7 access to brands and products to keep everything moving smoothly.

Another benefit of Royal Bay is for eco-friendly brands and those looking to build their corporate social responsibility initiatives. Royal Bay’s commitment to recycling aligns with the escalating emphasis on sustainability across the packaging value chain.

Finally, the value of Royal Bay’s location cannot be overstated. Because of Chicago’s importance, Illinois has been named one of the best states for warehouses and fulfillment services.

How to use Royal Bay to Create Effective In-store Experiences

Royal Bay’s tagline sums up its potential for today’s forward-thinking brands: “Concept to Retail: We Build It, Pack It, and Ship It!” However, this is also a simplification of what Royal Bay can do for you.

In addition to receiving products, handling packouts onsite at its modern facility, and shipping directly to retailers, Royal Bay offers extensive value-added services, including the following:

• Full pop and pallet display packout
• Assembly
• Kitting and sealing
• Labeling, sorting, and bundling
• Club store packaging
• Rework and repack
• Shrink wrap
• Blister card/clamshell packaging
• Temperature and humidity-controlled environment for specific applications, including candy and food

Examples of Successful Royal Bay In-store Executions

With the opening of the Chicago Royal Bay facility in 2018, Bay Cities' Greg Tucker, CEO and President, spoke to the facility's potential to help businesses in the Midwest and beyond through its dedication to execution, accuracy, and speed to market.

Over the past six years, Royal Bay has delivered on its promise by helping a long list of brands take their in-store executions to the next level, while enhancing and streamlining the workflow of multiple highly intricate jobs from design through delivery.

One FORTUNE 500 CPG company reports, “When our production facility had reached maximum capacity due to three new item launches, we turned to TRG for help in assembly of a large complex four-way tower display, and they were able to deliver top quality output sooner to the retailer than our facility could deliver at regular capacity.”

And this is just one example of why customers return to Royal Bay again and again to leverage the company’s expertise, services, and space into growth.

Learn More About Boosting Your Bottom Line with Royal Bay

POP displays and other retail displays are essential marketing tools. However, their success doesn’t just hinge on what happens in stores. Every stage in the process is an opportunity to improve, enhance, and optimize — all toward a better bottom line.

To learn more about how Royal Bay can help your brand level up your in-store retail executions with its packout and fulfillment services, watch this video.