February is prime time for snack brands, with National Snack Month and the Super Bowl driving a surge in snack sales. Read on for how to win big with your snack packaging and POP displays with Bay Cities.
February is a big month for snack lovers, celebrating both National Snack Month and one of the biggest snacking events of the year—the Super Bowl. Research shows that the Super Bowl significantly boosts snack sales in the United States. During Super Bowl Week 2024, snack food sales reached $670 million, marking a 14.9% increase from the previous year.* In fact, a recent survey reveals that 25% of Americans are more excited about Super Bowl food than the game itself**—a strong reminder that snack brands have a prime opportunity to engage consumers not just during the Big Game but all year long.
As the nation indulges in chips, popcorn, nuts, and other game day favorites, packaging and point-of-purchase displays play a crucial role in capitalizing on this interest to drive sales. A recent report from the National Retail Federation revealed “70% of consumers make purchase decisions in-store, highlighting the importance of POP displays in influencing purchasing behavior.”***
Bay Cities is at the forefront of innovative, sustainable, and high-impact packaging and in-store display solutions that elevate snack brands and align with consumer preferences.
Brands need packaging and in-store displays that are not only functional but also eye-catching all year round.
Our high-impact graphics and structural design ensure snack brands stand out in stores and at checkout aisles.
From floor displays to endcaps, our custom store displays are designed to enhance product visibility, drive higher conversions, and allow products to stand out from competitors and in-shelf products in a unique and memorial way.
Beverage variety packs have become a popular trend due to their ability to cater to diverse consumer preferences. Our beverage packout facility Premier Packaging uses state-of the-art technology that allows us to specialize in the efficient and swift packaging of bottles, cans, and assorted flavors.
With studies showing that 82% of consumers are willing to pay more for sustainable packaging, Bay Cities understands that eco-friendly solutions are a winning strategy for brands looking to score big in the marketplace.***
SFI- and FSC-certified, Bay Cities ensures materials come from responsibly managed forests. Furthermore, our corrugate is made from up to 99% post-consumer waste and is 100% recyclable.
Always at the forefront of the latest industry innovations, our state-of-the-art digital printing technology produces high-quality graphics with minimal environmental footprint, eliminating excess ink and reducing production waste and extra inventory.
In 2024 Bay Cities won the Progressive Grocer Impact Award in Sustainability/Resource Conservation, emphasizing our commitment to sustainable solutions!
If you're a snack brand looking to revamp your packaging and displays to boost your snack sales with eye-catching merchandising solutions, our team is here to help you execute a winning strategy. Whether it’s the Super Bowl, summer grilling season, or the holidays, let’s create a winning display for your products. Contact us today.
*Circana
**Talker Research
*** Credence Research
****OnePoll