Eye-catching, high-quality graphics on packaging, POP displays and signage are achieved through different printing processes. You may be struggling with understanding what processes will produce your branding the way you envision it. At Bay Cities, we utilize Flexographic printing, Litho labels and digital printing. Of these processes, digital printing is continuing to expand with capabilities that have clear advantages for you.
Digital printing refers to using digital-based images to print directly onto a variety of substrates. There is no need for tooling or print plates. Whether the art is being printed on corrugate or acrylic, the same process applies. Inkjets coat the material evenly with color. The four-color process used to create the art on your packaging, POP displays and signage is called CMYK (Cyan, Magenta, Yellow and Key or Black). Using these four colors, the digital printer will layer ink to create all the different hues and shades that make up the varied graphics on your packaging and POP displays. Digital printing can produce spot matte or gloss, which enable you to highlight different parts of the art and add texture. We can digitally print on aluminum, MDF wood, vinyl, Mako-Board™, styrene, corrugate and more materials.
Digital printing has advantages to other processes due to the innovative technology. These benefits include:
Customizing packaging and displays is a breeze with the Variable Data option offered by digital printers. The same structural design can feature different, customized messaging and art. Brands can customize for flavors or seasons. For example, the Variable Data or imaging option allows you to feature a custom logo on the front of your subscription box and personalize the back with your customer’s name. The next month, you can feature different art and again personalize it for each customer or demographic. Exclusive product packaging or retail displays can include numbers or unique codes to help you track the response and target specific demographics. You can customize small or large quantities.
With Variable Data, customized digital printing leads to enthralling unboxing experiences and creative, engaging retail displays to attract your customers and build brand recognition.
Our digital printing capabilities are continuously growing. Whether your products require 10 STE (Straight Tuck End) boxes or 1,500 retail displays, we can produce the quantity you need, when you need it. We can feature various images on one sheet of material or have each sheet feature different art all together. We are now able to run even larger and longer sheets of substrate allowing for more unique, large structures for your retail POP displays. Through single-pass technology, our digital printer will detect the substrate entering and signal all the ink heads to start firing at the same time, so the material is printed in one pass. Other digital printing can require the substrate to be run in a few passes to allow for the all colors to be produced on the material.
We can create more spot colors with the wider color gamut offered by our new digital machinery. This extended gamut allows us to match Pantone colors. Instead of the four-color process, we can process up to six colors, allowing for more variations of shades and highlights on your packaging and POP displays. Our digital capabilities include color matching to a minor difference, which allows us to achieve the colors you had planned for your art.
Stay tuned to learn more about digital printing and how it can benefit your packaging and POP displays!