Bay Cities Packaging and Design Blog

Harnessing the Power of Retail Displays in Grocery Stores

Written by Bay Cities | May 15, 2024 12:59:59 AM

As you are ramping up for the holiday season, grocery stores become bustling centers of activity. To boost brand presence that ties into event-based merchandising both online and in-store, consider showcasing product in aisle with a turnkey retail display program. 

In-store Displays That Increase Visibility 

Are you looking to enhance product visibility and drive higher conversions? Look no further. Bay Cities leverages its expertise in graphic design and structural engineering to create displays that are not only eye-catching but also built with structural integrity, allowing you to stand out from competitors and in-shelf products in a unique and memorial way. 

These displays are strategically placed to trigger impulse buys and increase visibility, drawing customer’s eyes to featured products that allow for cross selling and upselling. 

Looking to enhance engagement? Integrating QR codes onto your display is a sure-fire way to get consumers to interact with your brand. By scanning your QR code, consumers can get quick recipes or tips on how to use your product. 

By utilizing these strategic elements, in-store displays can enhance engagement that leads to higher conversion rates and bigger baskets. On average, brands see a 19% sales lift when displays are used, according to a report by POP Trends. 

Sustainable, Speed-to-Market Solutions 

With 7-14 day lead times, Bay Cities is one of the fastest and most innovative in the industry. Our speed, creativity, and turnkey solutions alleviate stress as we partner with your sales and marketing teams in the making of retail programs. 

Additionally, Bay Cities takes sustainability very seriously, using SFI and FSC certified boards that signify responsible forestry. Our HP C550 digital printer uses FDA-certified, food-safe, and water-based inks, ensuring that all materials in the grocery environment are safe and compliant with regulations, adding an extra layer of trust for brands.  

Through innovative design and strategic placement, retail displays transform grocery shopping into an engaging, informative, and festive experience that drives sales and customer satisfaction during crucial shopping periods. 

Contact us to start your in-store grocery program today!