The 2024–2025 flu season was one of the most intense seasons in recent history. And, according to the CDC’s current seasonal outlook, the 2025–2026 cold and flu season is expected to have a similar intensity. Specifically: This forecast offers a reliable benchmark for demand planning, indicating that brands should prepare for a strong, sustained Cold and Flu Season.
The fact that healthcare systems are expected to face similar pressure this year means shoppers will turn to retail earlier and more frequently. Bay Cities designs impactful cold and flu display zones – from endcaps to PDQs – that capture attention amid the clutter of winter illness peaks.
Bay Cities’ integrated design-to-fulfillment capability ensures your programs launch without delay, matching demand curves with display readiness.
With likely steady flu and RSV activity, shoppers will search for comprehensive symptom and immune-support solutions. Our multi-vendor pass-through displays bundle top-selling OTC items – like cough relief, immunity support, and sanitizers – into single, high-impact presentation units that streamline shopping and spike basket value.
Your brand needs timely, appealing, and strategically placed retail assets to capture consumer need and sentiment precisely where and when it matters – that is, aligned with seasonal health trends.
Ready to lead the category this season? Contact Bay Cities today and let’s get your program on shelves—precisely where and when it matters.